Whoever said, “we all breathe the same air“ didn’t grow up in any of the places in the UK where pollution exceeds the World Health Organisation’s recommended limits. Lung Disease is now the third most common cause of death, costing the NHS £9 billion per annum. Asthma + Lung UK believe that every breath matters – and that the right to breathe freely applies to everybody - a world where lung health is prioritised through better understanding, research, treatment and support.