White Company to open White City HQ

Lifestyle brand The White Company has agreed terms to move its head office to 2 Television Centre at Stanhope, Mitsui Fudosan and AIMCO’s scheme on the former BBC HQ site in White City, west London.

It will lease 32,000 sq ft of office space including an outside terrace, which will accommodate 350 staff. The White Company plans to move from its current Kensington High Street base in February 2018.The adjacent office building, 1 Television Centre is occupied by BBC Worldwide, and BBC Studioworks will reopen three television studios at Television Centre on 1 September, where programmes such as The Jonathan Ross Show and The Russell Howard Hour will be filmed.ITV Studios has also agreed to move daytime production, including Good Morning Britain, Lorraine, Loose Women and the Jeremy Kyle Show, from its London South Bank studios to Television Centre, with 350 staff also moving in spring 2018 to offices at Stanhope’s 1m sq ft business hub at White City Place on Wood Lane.The wider Television Centre scheme will feature a new Soho House club, rooftop pool and bar on the top of 2 Television Centre, with a gym and boutique hotel in the famous Helios rotunda or ‘doughnut” and 950 new homes. The White Company was founded by Chrissie Rucker 22 years ago as a mail order business, and has grown into an international retailer with annual sales in excess of £184m and a portfolio of 56 UK stores plus a successful e-commerce platform.David Camp, chief executive at Stanhope said: “We are delighted that The White Company is moving its head office to Television Centre to join BBC, ITV and Soho House. Along with other major brands like Yoox Net-A-Porter and the Royal College of Art, this confirms White City as a destination of choice for some of the most interesting and vibrant businesses.”Mary Homer, chief executive of The White Company, added: “We are delighted to confirm our head office move to this exciting and vibrant destination. This is a significant milestone for the company as we enter our next phase of growth and develop our business internationally. The office will be a perfect showcase for us as a leading luxury lifestyle brand”.Stanhope was advised by Cushman & Wakefield and Knight Frank, while The White Company was advised by Colliers International.